Getting fans to engage on your Facebook Page might seem like you’ve made it to the Super Bowl and no one showed up to watch. Where’d everyone go? Well, thanks to Facebook’s EdgeRank system you have to be a social media ninja to get more likes and comments on your Facebook page, or pay to play. While you might not be able to say, “I’m going to Disneyland!”, you can use these winning strategies to engage with fans and get better results. Bring out the “We Are #1” foam finger and get ready to bust a celebration move.
7 Winning Facebook Page Strategies:
1. Update your profile picture: It turns out people connect with real live people. Replace logos or product pictures with your gorg smiling face. Consistency counts, so you’ll want to use the same picture on all your social media sites for instant recognition from the fans who love you.
2. Update your cover picture on a seasonal basis: Avoid adding too much text to your cover picture or using collage photos with more than 3 pictures. I know you want to show everyone all your amazing products, but a single beautiful photo wins the engagement prize every time. Photo websites like picmonkey.com or canva.com will help you shine.
3. Enter a description for your super amazing new cover photo: Shhhh… this is a secret trick that few people take advantage of. Click on your cover photo and you’ll see the description section on the right. I’m betting you’ve never filled it out. Enter a greeting like, “Hey, (your name) here. Thanks for stopping by,” with a call to action, like asking your fans to join your email list. End with a link to your contact form and SAVE. Now, here’s the cool part. Go back to view your page and hover over your cover pic. The description will pop-up. Boom!
4. Be more social: This might sound obvious, since it’s called social media, but the biggest complaint I hear from direct sellers and small biz owners is, “I’m not getting any sales from my biz page.” Sigh. Now might be a good time to stop selling. Instead, start engaging. Ask more questions, show your funny side, inform, inspire and be you. Social selling is about building stronger connections, not actually selling.
5. Use your EVENTS tab: “What?”, you’re thinking, “there’s an EVENTS tab on my biz page?” Yep, that bugger is hiding in the MORE tab. Click on the drop down arrow and voila! there it is. I suggest you click on “Manage Tabs” and move it up near the top so your Events tab shows under your cover pic. Use that baby to create events for everything from Facebook Parties to Vendor Events to Product Reveals to Opportunity Events. Since your biz page is public, all the events you create are searchable. As in, getting found on Google search. You might want to pause to read that again. The possibilities are pretty huge. Include keywords in your event title to maximize your reach.
6. Schedule posts at the best times: Please don’t post on a Facebook Party before your virtual guests have had their coffee. Seriously. They’d hit the unlike button if they could. The best times to post on Facebook are typically in the afternoon 2pm – 4pm on weekdays, 10am – Noon on Saturday and Sunday at 8pm. This will vary based on your area and audience. Use a scheduling tool like CinchShare to save time and get more views by posting at the best times for your audience.
7. Create more albums: Facebook ranks your page based on engagement. Photos and videos get the most the engagement, so it makes sense that you can maximize your engagement by creating albums, which you can add to over time. Albums can be themed for events, holidays, motivational quotes, customer favorites and more. You can also share the album link on Facebook Parties and Event pages to create a virtual catalog of your products. Who knew?
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Lynn Bardowski is an award-winning entrepreneur and bestselling author of Success Secrets of a Million Dollar Party Girl. She speaks to global audiences about work-at-home success, vision and branding and is a resource for press, media and bloggers. Like her on Facebook, follow her on Twitter and subscribe to her YouTube channel.