With a name like Million Dollar Party Girl it was destined to happen. I’ve become famous. In South Jersey. Or, at least in my own backyard. Everywhere I go, people have heard of the M$PG. They don’t even know my real name, and that’s OK with me. It all happened because I’m a proud self-promoter. You see, one of my key messages for women entrepreneurs is to get your name out there, toot your own horn, and do some biz bragging. I kind of feel a responsibility to lead the way. I probably shouldn’t reveal all my “secrets” but here’s a few true confessions of how I proudly promote the M$PG brand. Rinse and repeat with your brand, and you’ll be famous too. And, if you tell anyone my secrets, I’ll deny it all.
True Confession #1: I take advantage of every photo op. You might have heard that perception is reality. Thanks to social media, this has never been more true. Your pictures tell your brand story to thousands of people on Facebook, Twitter, Instagram, and more. Are you maximizing social media? The truth is, whenever I do a book signing I make sure someone is on hand to capture the shot. Be prepared to take pics of your brands proudest moments to post, tweet, instagram and pin. When you see a fellow Visionista sharing her brand moments share the love and RT, Like, Comment and Share. Each women’s success inspires another.
True Confession #2: I look for opportunities to send out a press release, and ask friends to help spread the word. When the Somers Point Diner contacted me to kick off their new Literary Lunch series I said yes, and immediately got to work on a press release. “Jersey girl, and best-selling author, comes home to support the shore community” sounded newsworthy. Especially after Super Storm Sandy. It was a slam dunk. Thanks to the press release, and a “plug” from Go Jane News founder Janet Garraty, the story was featured in 3 local newspapers, as well as the Patch news outlets. The word got out, which helped the Literary Lunch sell out, launch with rave reviews and connect with local authors to book dates for the rest of the year. When you toot your own horn you’ll not only build your brand, you’ll bring other businesses along for the ride. Good Karma.
True Confession #3: I create my own buzz. I shared this proud FB post (with a photo of a champagne bottle) when I found out I was going to be one of Top 25 Women to Watch: “OMG! Just got an email from a local news reporter. Super excited! Reveal is coming……” When my friend nominated me to be the Most Happening Author I shared this post: “I’m kicking up my heels! Someone thinks I’m the most Happening Author in SJ! Vote for me and make it so.” Don’t be afraid to let the world know you’re excited about your accomplishements. If you did something great, tell us about it. We need more postive images of women rising, and achieving success, on their terms. As the saying goes, “If a tree falls in the forest and no one is around to hear it, does it make a sound?”
Lynn Bardowski is an award-winning entrepreneur, best selling author, national speaker, mentor and radio show host. For insights on entrepreneurship, leadership and vision, read her book, listen to her radio show, follow her blog and “LIKE” her Facebook page. You may republish this article in full, as long as you list this paragraph and provide a link.