Note: This is Part 1 of a 5 part series, More Customers in 30 Days: 5 Awesome Strategies to Book More Parties and Attract Motivated People to Your Direct Sales Business
Does this sound familiar? Your up-line Leader suggested you make a contact list of at least 50 people to launch your new business, including friends, family, coworkers, neighbors…”everyone you know!” Sounds easy, right? With an enthusiastic heart you start reaching out to “the list” to share your exciting news: “I’ve started a new (fill in the blank) business and I’m giving away free shopping sprees! Who wants one?!” Then the reality sinks in. Mom said no, home parties are not her thing. Your sister said no, she’s too busy. Your best friend doesn’t reply to your Facebook message, but you can see she read it. And, oh, your spouse told you to get a ‘real job’. Ouch. Within the first month of launching your new business you might already be thinking about throwing in the towel. Such is the reality for many direct sellers, including Yours Truly. How could everything that sounded so good go so wrong, so quickly? The answer lies in your contact list. Your mom and sister might have said no because they are not your ideal client. That’s ok. There’s thousands of people who are your ideal client, and guess what? They’d love to buy from you. And book a party with you. And maybe even quit that day job they can’t stand and be part of your awesome direct sales team.
This blog will help you find each other by getting out of your inner circle to make new connections.
VENDOR EVENTS AND EXPOS
First, The Good News: vendor events and expos have never been more popular. You can probably find one today for this weekend, which means you can find the people that are looking for you quickly.
How To Use Facebook To Find A Vendor Event Right Now:
Vendor Groups: In the search, type > vendor events + your geographic area (county, region, city). Join the group with the most members to get access to more events. Search the posts to find an event where your ideal client might be looking for you, and contact the organizer to get all the details.
Wall Post: Chances are, some of your friends are organizing a vendor event for a charity or school. Ask them to help you by posting on your wall, “Hey FB peeps, I’m expanding my biz in (area). Anyone know of a vendor event coming up where (product lovers) might be hanging out?” If you want to increase engagement, get creative and add a fun pic of you (or your cat) looking for something. The best part about this post is that you might get a few new customers (even parties & recruits) + vendor event leads by sharing that your biz is so awesome you’re expanding. Bonus tip: This is an example of a social vs. a salesy Facebook post.
Networking Groups: In the search, type > women’s networking groups + city or area. You’ll find free online-only networking groups in your area, as well as paid membership networking groups that also have a public Facebook group page. Look for the group with the most members and join. Important: Before you get flagged as a spammer, read the group rules.
Public paid-membership groups: Anyone can join the group, but you’ll need to be a paid member to have posting privileges. Paid-membership networking groups typically require you to attend one or two events (and/or become a member) before you can post. Instead of posting about you and your biz, comment on existing posts, get to know members and look for vendor opportunities at upcoming events. Non-members will typically pay more for a vendor table, but I recommend you “date” the group before you go all in and pay for an annual membership.
Free online-only networking groups: Posts in free online networking groups might require approval from the admin, but that’s a good thing. Approvals keep out spammy “buy my stuff” and “join my team” posts. Instead, you’ll find resources for events, vendor opportunities, motivational memes and connections. Tip: Get to know the admin by commenting and liking her posts, or inviting her to meet for coffee so you can see how you can help each other – she’s a key influencer in your community.
And, The Bad News: The majority of direct sellers and party plan reps do not have a focused vendor event strategy because few leaders teach it, mainly because they’re not getting results, either. I’ve been tweaking the strategies I created over the last twenty-six years. They work for me, and they work for the consultants who use them. So, if you feel like you’re throwing away money on vendor tables, are frustrated with the lack of results, or have no clue what to bring and how to setup an awesome table, check out my free resource: The Complete Guide To Vendor Events. Share it with your team members who need vendor event help, too.
And, if you need a vendor event lead form with built-in follow-up read my blog about using Google Forms: Possibly The Most Amazing Direct Sales Lead System
Ready to really rock your direct sales biz? Join my VIP group for direct sellers & get daily inspiration, monthly training webinars & a whole lot of Girl Power, plus two free gifts: Facebook Party Tips & Tools Webinar replay plus What to post on Facebook to book more parties
Lynn Bardowski is an award-winning entrepreneur and bestselling author of Success Secrets of a Million Dollar Party Girl. She speaks to global audiences about Direct Selling Success, Social Selling, and Vision – and is a resource for press, media and bloggers. Like her on Facebook, follow her on Twitter and subscribe to her YouTube channel.