After polling thousands of Direct Sales Consultants during my Facebook Party How-To webinars, I’ve discovered that while it might seem like “everyone is doing Facebook Parties”, the numbers tell a different story. 75% of my webinar attendees responded that they’ve held less than 2 Facebook Parties. Ever. So good news…you’re not alone if you’re new to the Facebook Party party or you’re trying to figure out how to get started by booking more Facebook Parties.
This may come as a surprise, but the easiest way to book more Facebook Parties is to use Facebook. That’s where your future Facebook Party hosts are probably hanging out. And, of course, adding a Facebook Party option on your party and vendor event lead form (aka Door Prize Slip) will generate more party leads for you, too.
Get started booking more Facebook Parties with these 7 Super Tips:
1. Follow the 80/20 Rule: Start by looking under the hood of your personal page (so to speak) and check to see if you’re following the 80/20 rule. That means only 20% of your posts should be about your biz, with no link sharing. If you’ve been over-posting (spamming) friends you’ll need to wait a week or two so your friends stop hiding you. Stick to babies, puppies and selfies for the next two weeks and see if your friends like you again.
2. Use an original photo: Now that your friends are back, take a photo that represents what a Hostess can earn by hosting a qualifying party. A tangible grouping of products brings your Hostess program to life vs. sharing %s or $ amounts.
3. Write your post in your own voice – as if you were speaking to a friend – and please don’t share (spammy) links or company graphics that look like ads. Your friends don’t want to see that in their newsfeed.
4. Add a simple Call-To-Action: What do you want your friends to do? Book a party, right? But, they’ll be more likely to say yes without having to use the words ‘book a party’. So tell them to say something else. My CTA was, “Comment with the words: Me Please! to find out more.”
5. Make it easy to say YES: Words like ‘quickie Facebook Party’ makes partying sound simple which is how you get more Yes’s! Once you PM everyone who comments with the details of how they can get your awesome offer, you’ll discover opportunities to book both home and Facebook parties, but you’ve gotta create interest first.
6. Create a problem: Focus on a problem your product solves. For example, I ended my post with, “Because home is better when it smells like Pumpkin,” reminding everyone they must have pumpkin candles if they want their home to smell better. Booking a party to get pumpkin candles solves the problem. Get it? All this pumpkin talk is probably making you crave a pumpkin latte too. Starbucks does a great job of reminding you they can solve that problem.
See how this all breaks down in this photo of my actual post, which had 53 LIKES, 9 Comments and 5 parties booked that generated over $2,000 in sales within 3 weeks. I practice what I blog.
7. Follow up: Private message everyone who comments “Me please!” (or whatever your CTA is) to seal the deal. Here’s an example:
Hey Cathy! How are you? Glad you’re excited about (products)! Here’s the scoop: hold a $300 (or your qualifying party amount) Facebook/Online party this month & you’ll get (describe products in your photo) for (price)! That saves you (amount). All we have to do is pick your date. Woot! Whatcha think about (date)?
Plan your photo shoot & use these social selling tips to book more parties today! And please come back to let me know how this idea worked for you. 🙂
Need more help to grow your Direct Sales biz? Get access to 10 webinar replays when you join my VIP Group for direct sellers! Plus, you’ll get 2 free gifts: What to post on your Facebook Page to book more Facebook parties and Facebook Party Tips & Tools – with the CEO and Creative Director of CinchShare. Learn more.
Lynn Bardowski is an award-winning entrepreneur and bestselling author of Success Secrets of a Million Dollar Party Girl. She speaks to global audiences about Direct Sales Success, Women’s Empowerment and Social Selling and is a resource for press, media and bloggers. Like her on Facebook, follow her on Twitter and subscribe to her YouTube channel.