The team is in the huddle – are you ready to rock your social media presence and rally friends, fans and followers to connect with your business? It’s Game On! Football connects fans of all ages and genders. Even if I don’t watch the game, I’m still wearing my Eagles green on game day. Here’s how I used Facebook to create a fun and profitable marketing promotion, in just a few minutes.
5 Tips To Using Social Media To Create A Winning Marketing Promotion!
1. Post “Socially”, not Sales-y: I did not use my logo or sale flyer; instead I used a photo of the team mascot. E-A-G-L-E-S! The less you post company logos or add flyers on Facebook, the more you’ll engage and connect with friends and fans. It’s about them, not you. Add a web link as a comment that takes your customer to the landing page you refer to in your post. My post was a BOGO candle sale so the link took them right to the candle >add to cart page on my website.
2. Timing Is Everything: I shared this post just minutes before kickoff – when everyone was on Facebook posting about their home team. It created a limited time offer without me having to say it. Everyone knew when the offer started and when it ended because they were all tuning in to the game.
3. Offer incentives that get everyone rooting for the home team: Offer a freebie every time the team scores. i.e.: The 1st to shop online (or sign up for your offer) are the first in the drawing. Watching the game has never been so much fun for your customers! I generated hundreds of dollars in sales in just a few hours while having a blast. When the Eagles lost I sent my virtual sale into OT, giving everyone a chance for a do-over.
4. Draft more players: If your customers are friends, promote your post (avg. cost $7) so you stay at the top of the news feed. My promoted post had 14x more views. If your customers are fans promote a post to get more views (avg. cost $5). Of my 630 Fans, typically 200 see a post. By promoting a post I increased the number to 1,700+ views, which also increased my page exposure and LIKES. It’s well worth a $5 investment.
5. Every Team Needs A Cheerleader: Post and tag winners. Tagging winners adds them to your marketing team. My winners posted what they ordered and how much they saved – all without any encouragement from me. They got caught up in the game time excitement, routing everyone else on to shop and save! We all want what everyone else is having. As the Eagles were scoring I cheered on my customers, “I do believe that was another SCORE! 7 POINTS! Picking the winner in 5 minutes – Get your Shopping On to get in the drawing…”, throughout the game in real time. When the team was about to score I set up the next play to engage people to take action.
Facebook, Twitter and Pinterest all give you the opportunity to connect with potential customers over a shared passion. You don’t need lots of planning to create a winning marketing strategy. All you need is your game jersey, a fun social post and fan engagement to win the game. SCORE!
Lynn Bardowski is a 22 year entrepreneur, best selling author, national speaker and business coach. For insights on entrepreneurship, leadership and vision, follow her blog, milliondollarpartygirl.