How to Attract Motivated Hostesses and Consultants for Direct Sales

Have you ever heard the saying, “What you focus on is what you get?” It’s true. Whenever I struggled to attract motivated hostesses and consultants, it was because I was focusing on the minimum. Minimum party sales to earn the minimum amount of products (“You only need a $250 party!”), or a minimum amount to pay for a starter kit. Pitching a close-out sale on your income opportunity tends to attract a tribe of minimum achievers. New consultants can easily become frustrated when they get minimum results and by the end of their first month, they’re gone. There’s always an exception or two, but when you set higher expectations, you and your new consultants will both have way more fun and earn more income.

Attracting the motivated people you want to work with starts with you and your vision for the future. Do you want the minimum? Heck no. You started your business because you want more for yourself and your family. You want to make a difference in the world, amIrite?

The best ever solution is to see what others can’t and start with a vision that inspires you, and others. People want to follow the woman (or man) who is going somewhere. That’s because that woman will expect more of herself and the people around her. She’ll push others to be their best selves and go for more. And she will not settle for the minimum. No way.

The solution starts with you. Here’s how you can share your vision and start attracting motivated hostesses and consultants – the fun and excited people you want to work with.

Attracting on Facebook

Profile

  • Intro: Write an intro that tells people who you are.
  • Cover Photo: Upload an inspiring cover photo that communicates a dream come true.
  • Featured Photos: Include photos of you with your team, rock star Hostesses, having fun at a Conference or on an Incentive Trip, or a special family moment.

Page

  • Story: Write ‘your story’. Tell fans and followers what your life was like before you started your business, what you love most about it, how you’re making a difference, and what your future goals and dreams are.
  • About: Include your vision in the About section.
  • Pinned Post: Share your vision in a welcome video and pin it to the top.

Group

  • Description: Tell your community who you are and where you are going.
  • Ask Questions: Ask members questions when they request to join. This will help you to learn more about their hopes and dreams. Examples: “What’s your big dream?” Or, “If you could travel anywhere in the world, where would it be?” Or, “What’s your fave motivational quote?”
  • Cover Photo: Include your vision statement in the Group cover photo.

Attracting In-Person

Parties

Tell your story and let everyone know what your vision for the future is. Say something like, “I’m on a mission to help 50 (or 5,000) women have more of what they want. If that’s you, let’s chat after the party!”

Networking

When someone asks, “What do you do?” Be prepared to share your vision (vs. the name of your direct sales company). Example, “I empower women to discover their glow and live their best life. What do you do?” No doubt they’ll be wanting to learn more!

Team Meetings

  • Visuals: Put your vision on a sign and include it on the meeting agenda.
  • Welcome: Share your vision and let your team know how you are making it happen. Ask, “Who wants to be on our dream team?!”
  • Recognition: Instead of recognizing the minimum, set the standard for high exceptions and recognize the behaviors you want to be repeated.
  • Close: Wrap it up with a call-to-action that inspires your team to achieve more!

When you focus on making your vision a reality, you’ll be able to overcome limiting beliefs and the ‘I don’t want to be pushy’ thoughts that can creep in. Because it’s not about you; it’s about the impact you’ll make on the world. That’s your power.

Get started today and share your vision in the comments below.

Ready to really rock your direct sales biz?

Join my VIP Group for direct sellers and get my popular Vendor Event Course as a bonus... a $97 value! PLUS 2 more gifts: What to post on your Facebook Page to book more Facebook parties and my Top 10 Call-To-Action Posts For Facebook Parties, along with How To Build A Booming Facebook Group in your exclusive Members-Only Learning Center. Learn more. Lynn Bardowski is an award-winning entrepreneur and bestselling author of Success Secrets of a Million Dollar Party Girl. In addition, she speaks to global audiences about Direct Sales Success, Women’s Empowerment, and Social Selling. What's more, she's a valuable resource for press, media and bloggers. Follow Lynn on her social sites by clicking on the icons on the top left of this page.
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