• 3 Genius Marketing Ideas Small Biz Can Learn From The ALS Ice Bucket Challenge

    Three weeks ago I had never heard of the ALS Ice Bucket Challenge. Then I woke up on a bright Sunday morning to see a video of my son-in-law in my Facebook news feed, dumping a bucket of ice on his head while his wife (my daughter) videoed the scene. I laughed so hard I spit my coffee all over

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  • 5 Tips to Rock Your Personal Brand

    A brand is defined as “the promise of what your biz says it can deliver”. I learned this lesson early on from an unlikely branding expert, my Mom. Born in 1938, Barbara Joy Garrity rocked her personal brand way before Jackie O created her signature style and personal branding became a buzzword. Her secret? At the age of 13, Barbara

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  • Kristen Lucas Starts a Movement for Women Entrepreneurs: #respectHERHustle

    The Respect HER Hustle movement, founded by Chief AmbassadHER of Hustle Kristen Lucas, is a game changer. It means women can stop apologizing for working their butt off and, instead, admire and celebrate women who are making sh*t happen. Respect HER Hustle means let’s honor women who have the courage to take a stand and are not afraid to put

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  • Women Entrepreneurs, Honor Thy Freedom

    Freedom: The power or right to act, speak, or think as one wants without hindrance or restraint. Independence Day takes on new meaning for women entrepreneurs who, like the line in Katy Perry’s Firework, “show ‘em what you’re worth”, are shattering the glass ceiling by starting a business. According to a recent Forbes article, The World’s Most Powerful Female Entrepreneurs

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  • 5 Myths about Direct Selling

    Millions of women and men celebrate their independence from financial struggle and unfulfilled career paths by starting a direct sales business. According to the Direct Selling Association, “15.9 million people are involved in direct selling in the US, and more than 90 million worldwide…they are micro-entrepreneurs.” If you’re considering a leap into direct sales, look for DSA member companies who

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