I asked this question of Lisa Bien, B!en Marketing Group founder, as we chatted on my radio show and shared success tips for women entrepreneurs. Lisa is the ultimate “make a plan and stick to it” kind of person. Here’s her advice on how she get’s it all done.
New Year, New YOU? …perhaps an improved version of YOU and your business! As the New Year approaches, we all begin to think about making New Year’s resolutions – Here are a few suggestions on resolutions.
Try to make daily resolutions, or as I like to call them, “New Day resolutions.” The benefit of having a daily resolution keeps me focused and it is a daily reminder of my priorities and what I am working towards.
One of my New Day resolutions is to be appreciative. Every morning when I wake up, I start my day with my “appreciation” list. Sound crazy? Maybe, but it works. Here are a few things that I appreciate: my boys, my family and my friends. Then, off to the gym. Yes, all this before 6 a.m.! The gym is my place. It’s where I collect my thoughts for the day, get focused and think about the news of the day, my clients and how I can be the best version of me. I appreciate the importance of good health, mind and body. A dear friend of mine once said to me – “you have to take care of you before you can take care of others.”
This year, make a New Day resolution to take care of YOU. Don’t make promises to yourself that put pressure on you or seem daunting. The things that make you appreciate life carries over into everything you do – it’s important not to forget these “perks” that keep us going.
Slow and Steady Wins the Race
Before I lost 50 pounds I thought the weight would never come off, but it did – slowly and steadily. When I started my business, it seemed overwhelming, but like my weight loss, slow and steady has become my business approach. Slow and steady is a lot easier than fast and furious so we have a better chance at success.
For Me It’s All About the Goals
I have always been goal oriented in my personal life – when I put my mind to something, I do it. I have applied my same tenacity to my business so that I can accomplish the objectives that I have set for its growth and success. I don’t care if I accomplish them at a slow and steady pace, just that I accomplish them, and that is key. Pace isn’t as important as the goal. As 2013 approaches try to think about daily goals, from losing the extra 10 pounds – to spending time ON your business, not just IN your business. Take it day by day, and then it will not seem so overwhelming.
Whatever it is you are resolving to do in 2013 – either in your personal life or in your business or marketing strategy – ask yourself if you are moving in the direction of your goals?
Focus, have clear proprieties and set goals, but most importantly, remember to enjoy what you do.
Go forth into 2013 with focus, goals……. and an appreciation of the little things that make big differences. Happy New Year to all!
About the author
Lisa Bien is president and founder of B!EN MARKETING GROUP, a South Jersey-based company that offers personalized service in analyzing, targeting and tracking marketing strategies in all communications platforms, both traditional and digital. Lisa holds a Masters in Education and has been an adjunct professor at Temple University, Philadelphia, PA, for nine years, teaching courses that include Public Speaking, Media Relations Writing and Public Relations Case Management. She is also in high demand as a guest speaker for a variety of topics for corporate events to marketing seminars. For more information, please visit www.bienmarektinggroup.com or call Lisa today at 609.314.0952.