More Customers In 30 Days, Part 2: Killer Booking Call Script

Note: This is Part 2 of a 5 part series, More Customers in 30 Days: 5 Awesome Strategies to Book More Parties and Attract Motivated People to Your Direct Sales Business

Parties are the fastest route to finding more customers in the next 30 days. So, the million dollar question is, “How do you book more parties without sounding salesy or pushy?” Ahhhh, if only you had a killer booking script with the exact words to say to book more parties, and turn no’s into “who do you know?” The title probably gave it away, but I happen to have a killer script for you. This is the script I use to book the parties and meet the people that built my multi-million dollar direct sales lineage. By getting more yes’s and turning my no’s into “who do you know?”, I launched my direct sales biz with six parties in my first two weeks (3 were referrals!) and sponsored four new consultants in my first month. A good sign that it really works. Give it a go.

Step 1: Be Interested

As in, interested in your customer/potential hostess. Thanks to Facebook, all you have to do is take a peek at their Facebook page to see what’s going on in their life. Start the convo by asking how they’re doing or by commenting on something personal they posted about on Facebook. Examples: family vacation, weddings, births, graduations, new car/home, personal celebration, or how much coffee they drank.

Step 2: Share A Compliment

After you’ve shown that you’re interested in something other than your business, share a sincere compliment that relates to your product. What qualities do they have that makes them one of your first choices to be your next hostess? You’re choosing biz partners, so choose wisely and you’ll feel good making someone else feel good, which takes away those “salesy or pushy” thoughts. By the way, complimenting the “green dress” is not the same as complimenting the person. “You look ah-mazing in green,” is much better.

After you establish rapport, continue the convo with “I thought of you because….”
“You’re so much fun!”
“You are so creative!”
“I love your style!”
“You make the best sangria I’ve ever tasted!”

Step 3: Pull the VIP card and add a limiter

Invite your customer/friend to be one of your VIP Hostesses: available to a select few of your fav peeps. Inviting is better than asking. Finish up with your own special offer – a “carrot” if you will – that will lead to more yes’s.

Example:
“I’ve selected a few of my fav customers to show off the new ______ collection, and you’re one of them! I’d love to spoil you with special gifts, including ______. 

Step 4: Add in a fun factor
If you theme it they will come. Wine works too. Use themes that connect to the days you want to work and you’ll make controlling your calendar that much easier.

Examples:
Let’s wine-down next Wednesday!
Margarita Monday time!
Sunday Funday at your house!

Step 5: Close with an open-ended question
Open-ended questions help you find out what the true obstacle is. My go-to question is:

How does that sound?

Let’s put it all together now, with your personality added in:

You: “Hey Linda, I saw your son graduated from HS. Congrats! Can’t believe he’ll be going to college this Fall. Did he decide to go to Rutgers or Penn State?

(Keep it conversational and wait for a response)

Fun Friend: “He’s going to Rutgers & we couldn’t be happier. Thanks for asking!”

You: “That’s so exciting! My husband is a Rutgers Grad. Maybe we’ll see you at the games! I’ve been thinking of you because I’ve always admired what a great group of friends you have. That says a lot about who you are. I’m inviting a select group of friends to be part of my VIP Host program, and I’d be honored if you were the first! And yes, I’ll spoil you with a special VIP gift and an experience your friends will love. How does a Sangria Sunday party sound?”

Step 6: Listen. That’s it. Zipper those lips and wait for a reply, which might take a minute or two.

If it sounds great, book the party by offering two dates within the next 10 days! They said yes, so prevent cancellations and book in close while they’re still excited. Use Canva to create a digital Save The Date invite and text her the invite immediately so your new hostess can get the word out quickly. Say this >>> “Yay! Sunday Funday! Does next Sunday @ 2pm work for you?”

If it sounds great and there’s a “but”, overcome the “but” and book the party!

Them: But, I’m renovating my house right now.
You: No problem! Half of my parties are dual-hostess parties, which are twice as fun! Do you have a friend or neighbor you can team up with so we can take the Sangria party to their house?

Them: But, I’m sooooooo busy.
You: I totally get that. Sounds like you could really use a night out with friends. How does a fun happy hour party at (local restaurant) sound? No cooking or cleaning! OR, go virtual: No problem! I do Facebook parties for busy Moms like you. We can party online after the kids go to bed. Do you prefer to log-in with red wine, or white? <wink>

Them: But, all my friends are on vacation.
You: Hey, I’m your friend! We don’t need a big crowd, let’s do a you, me + 3 party. More wine for us. Ha!

Step 7: Turn No’s into “Who do you know?”

If it sounds not so great (meaning they’re not into parties of any kind) turn no’s into “who do you know” and an endless stream of referrals with this verbiage:

Them: NO. I. Do. Not. Do. Parties.
You: Thanks for your honesty (smiling through your teeth). I love to give away free gifts to my customers (or friends) who are not into the party thing. We all have a “party diva” in the neighborhood that’s always hosting something. They are great referrals for me! Who comes to mind?

5 Warning Signs You’ll Get A “NO” Response:
• Over-sharing specific details about your products and hostess program. Pique just enough interest that your customer is asking you for more information, not the other way around.
• Texting/FB messaging three times with no response. Three times and you’re out. Who’s next?
• Copy/pasting this script without adding your own voice and personality. I say “peeps”, you might say “posse”, “squad” or “girl tribe.”
• Providing zero customer service since the last order, and only calling when you want to book a party. Eek. Turn your booking call into a customer service call.
• Saying things like: “I need you to book a party to reach my goal this month.” Keep it about them by saying, “I’m in a challenge to book 3 parties and I thought of you right away because _________.” > go back to step #2.

A potential hostess or customer wants to know how you can benefit them, not you. That’s true for all those “no” responses, too. Put your customers first and deliver on your promise to make your Hostess truly feel like a VIP, and you’ll have more customers in 30 days. Boom.

Read the entire More Customers In 30 Days series >>> Part 1: Vendor Event Tips Part 2: Killer Booking Script Part 3: Social Selling Tips Part 4: Using Samples Part 5: Collaborate with Small Business

Ready to really rock your direct sales biz?