5 Best Ever Solutions to Prevent January Cancellations

News flash. Next year is less than two weeks away. Which is why I’m blogging about January party cancellations when you probably haven’t finished Christmas shopping yet. The reality is, bridging December to January takes planning and preparation, because you’re booking parties 4 – 6 weeks ahead. Factor in holiday party celebrations and a Christmas cookie food coma and you might wake up on New Year’s day with a flurry of “booking remorse” cancellations. Meaning, your Hostess is hungover and remembers the party is next week but she has not invited a single friend. Eek. Her text to you reads something like, “Happy New Year and PS I’m canceling my party.” There goes all your big dreams for 2018, and you haven’t even poured your third cup of coffee yet. But good news, there’s something you can do about it.

The secret to overcoming January cancellations is to start coaching your Hostess before you finish all the cookies and drink the leftover wine. Right now is a good time to start (to coach your Hostess, not drink wine).

Here are 5 best ever solutions to help you prevent January cancellations and start the new year strong:

Send your Hostess a Holiday or Happy New Year card: Nothing helps you stay top of mind more than a holiday greeting that shows up in the mailbox. Even better if you can make it personal (which builds the know, like and trust factor) by using a photo of your family or furry friends. Write a note that says, “Can’t wait to party with you on (date),” as a friendly reminder. Side note: check Shutterfly for half price sales to create a personalized and affordable greeting.

Coach your Hostess to text “Save The Dates” this week: Use an app like Red Stamp to create a digital save the date invite that your Hostess can text now. Encourage her/him to send you a list of RSVP’s so you can keep track of who’s coming before you create the event. Need a system to stay organized? Trello is a free collaboration tool that can help you and your Hostess work together and track to-dos.

One of our Elite Mastermind Members, Rebekah Behrens, has implemented the “save the date” idea with her team and is having great results!

Rebekah says, “My hostesses are having amazing success texting this free Red Stamp digital save the date to their friends. Their friends RSVP right away to be entered to win a prize. My team is having fewer cancellations because when people are coming to the party the Hostess is excited!”

Rebekah uploaded photos to create this customized save the date:

Save The Date digital invite example via Red Stamp

Mail your Host a new catalog: Have you noticed the lack of mail in your mailbox these days? Stand out and go old school. As soon you get your hands on new year product/host reward updates (catalog, flyer, etc.), mail it to your January Host and encourage her to keep it in her purse. Even better if you mail it in a bright colored envelope with some fun stickers.

Challenge your Host to get at least 5 orders by sharing the catalog at all the holiday parties she’s attending between now and New Year’s. A hostess who has pre-party sales will be way more motivated to go for even more sales and bookings (just like losing the first 5 lbs. motivates you to stay on a New Years diet plan).

Schedule a “Wish List” call before year end: Stay in the gift giving spirit and schedule a call with your Hostess to find out what’s on her wish list, because you get to play Santa every time you party. Remind your Hostess why she’s hosting (fun, free, friends) and help her make a plan to earn all her goodies. Example: put Post-It tabs on the catalog pages that feature her wish list items, or send a sneak peak video of a new product that’s on the top of her wish list. Include encouraging words like, “We’re going to have so much fun! Can’t wait to meet all your friends on (date)!” Or “You’re doing a great job with RSVP’s! 3 more party guests and you’ll be on your way to earning ALL this!”

Customize your newsfeed preferences: Odds are, your Hosts will be posting about all their holiday moments on Facebook. Stay engaged with your January Hosts by customizing the posts you see first in your newsfeed. Go to your personal profile and click on the upside down arrow in the right corner > News Feed Preferences > Prioritize who you see first. Select the names of your January Hosts from your friends list and boom!, you will no longer be in the land of forgotten consultants.



One more important tip: The best way to plan and prepare for a strong start in the new year is to overbook. Your hairdresser does it, your doctor does it, and we all know the airlines do it. So should you. I started every year with at least 20 January parties on my calendar and, using the solutions above, I was able to hold an average of 14 parties (3 – 4 week) within the first four weeks of the New Year. Yep. That means 30% of my parties still canceled or postponed, because life happens.

Think about this. Imagine if these ideas help you hold 2 more parties (that otherwise might have canceled). And, at those 2 parties, you added 16 new Customers, booked 5 more parties and sponsored 1 new Consultant. Now multiply that by the number of consultants in your downline. Pretty great start to 2018, right?!

I’d love to hear from you. What are you doing to prevent January party cancellations? Share in the comments below 🙂

Ready to really rock your direct sales biz? Join my VIP Group for direct sellers and get my popular Vendor Event Course as a bonus... a $97 value! PLUS 2 more gifts: What to post on your Facebook Page to book more Facebook parties and my Top 10 Call-To-Action Posts For Facebook Parties, along with How To Build A Booming Facebook Group in your exclusive Members-Only Learning Center. Learn more.

Lynn Bardowski is an award-winning entrepreneur and bestselling author of Success Secrets of a Million Dollar Party Girl. She speaks to global audiences about Direct Sales Success, Women’s Empowerment, and Social Selling and is a resource for press, media and bloggers. Follow Lynn on her social sites by clicking on the icons on the top left of this page.

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