We rarely talk about the realities of direct selling. This leads to overthinking about what others are thinking and can easily sabotage your goals and dreams. There are times when you might even want to throw in the towel. Please don’t do that.
I get it. It’s frustrating when the consultant you worked so hard to sponsor/recruit quits after one week, or you have a run of party cancellations. How could they do that to you, right? Wrong. Take the emotion out of it and think like the Visionista (aka visionary warrior woman) you are.
Every business has known truths that they plan for because they have bills to pay. And so do you. Think about it. Airlines overbook flights, doctors schedule way too many patients (hence the need for waiting rooms), and your hairdresser is looking at her schedule right now wondering how she can book an extra client today to plan for a last-minute no-show.
You got this, Visionista. Step into your power and plan ahead for these 7 Direct Sales Truths:
- Truth: Parties cancel and postpone. Solution: Book multi-host parties because hosts are less likely to bail when a friend or family member is hosting with them. This applies to both in-person and virtual parties. Even better, hold Mega Parties and bring 3, 5, or 10+ hosts together at one time.
- Truth: You’ll hear the word no more often than yes. Solution: When you hear a “no” use my WDYKW formula. Say, “Who do you know who (the problem you solve). Example: “Who do you know who would love to save time cooking meals for their family?” Be specific so someone comes to mind. Turn every no into a referral or new lead.
- Truth: You’ll run out of friends and family to sell to in your first month. Solution: Use my REACH formula to connect with hundreds of new people right from your smartphone. It’s called “network” marketing because ya need to network outside of your warm market.
- Truth: Hosts and party guests might ghost you. Solution: If no one shows up to an in-person party hang out with the host, enjoy the food, and go LIVE in the Event or Group to share a few products and tips. Include calls-to-action to buy, book, and join. If a Facebook Party host/guests ghost you, post on your Profile that you have a quick opening and see if anyone wants to do a “flash party.” The show must go on. Also see truth number 1.
- Truth: Your friends and family won’t always support you. Solution: Stop talking to the naysayers. They’ll never get it. Instead, reach out to the people who do support you and find a few mentors. By the way, all those negative vibes are really about their own fears and limiting beliefs. They still love you.
- Truth: Did I mention consultants quit? It’s true. And so do leaders. But some consultants and leaders come back. Solution: Be consistent. Continue to consistently sponsor/recruit and promote new leaders while staying connected to those who made other choices. Set a goal to “re-promote” yourself every quarter and you’ll never have to do the leader cha cha dance…two steps forward and one step back.
- Truth: People might tell you your direct sales business is a pyramid scheme or a scam. Do they realize that every corporation today looks like a pyramid? Just sayin. Solution: Have a great comeback ready. You probably won’t change their mind but you’ll feel better about it. Learn what to say here 5 Myths About Direct Selling